Pre-Written Feature Article Each month your newsletter will feature an "Article Of The Month". And not just a generic "one-size fits all" business piece, either. You tell us what areas you specialize in (you can select multiple areas), then we'll put in articles that are consistent with your practice. If you're a marketing guru, your clients will see articles on topics such as marketing strategy, copywriting tips, low-cost market research ideas, or tips on buying radio advertising. If you're an accountant, they'll read about often-overlooked deductions, or the tax treatment of employees vs. independent contractors. And so on. What if you're an HR consultant who occasionally wants to run an article on marketing strategy, leadership,  boosting creativity, personal development, internet search engines, public speaking, or.......? Simple - just browse through our article database.  A couple of clicks and it's done. Monthly Inspirational Quote Whether you call it "Talking Points", "Thought Of The Month", "Reflections", each month your newsletter will contain an inspirational, thought-provoking quote drawn from a list of topics you select. Or, you can search through our quotes database and pick your own in seconds! Your Promotional Special Offers With our exclusive Offer Generator, you can put together the perfect promotional special offer in a matter of seconds. Your special offers help drum up new business and increase sales from your existing clients. If you tell us when you want them to appear, you can even schedule offers up to a year in advance! Your News and Views If you like, log in and dash off a quick couple of sentences. It only takes a few extra minutes, and you'll personalize your newsletter even more. You can promote your other services and products. Talk about a new staff member. Or use the Web-O-Mation Calendar Wizard to set up a calendar or list of events for the upcoming month. If you're familiar with MS Word, you'll have no trouble with our intuitive EZ-Editor. And you don't need to know HTML or any of that Web mumbo-jumbo. We've included all the "bits" you need in an online library. You'll find photo boxes, decorative items, drop shadow text boxes, sample templates, and more. Browse through the selection, choose the one you want, and click!  It's in your newsletter. You also have full access to the Web-O-Mation Graphics Library. It's full of useful graphics such as divider bars, backgrounds, bullets, and much more! It just doesn't get any easier that that! Links To your web site, archived newsletters, newsletter sign-up, information on upcoming events, special "preferred client" page - whatever you want! Client Personalization It's well established that if you personalize your message by addressing a client or prospect by his or her name, you'll be more effective in building the relationshop, which will in turn lead to more business. With Web-O-Mation, you can enter up to thirteen different "placeholders" covering such areas as your client's first and last name, address, and birthday. When your newsletter goes out, the placeholders are replaced with information from your client database. To save you time when you put together custom mailings, we've included a lost of commonly-used placeholders for your business, too, such as your web site URL, your business address and your business motto or slogan.(This function provided by Web-O-Mation working with your email provider) Client Profile Login Your clients can modify their information and select their preferences. This also helps you gather valuable information about your clients, so you can figure out exactly what their hot buttons are and how to strengthen your relationship with them. Each newsletter also has a "One-Click Unsubscribe" and other information so that you're fully compliant with the latest anti-SPAM laws. (This function provided by your email provider)